Increased standard of living brings about a new level of needs from discerning consumers today. Apart from the utilization value of a product, consumers demand the aesthetic value attached to it. This presents an opportunity to surface treatment to place a part in this value adding role. The digital-positioning water transfer printing technology allows a plain surface of a product to be transformed immediately into colorful one.
Normal printing technology only work best on flat product surface; products with irregular surfaces would encounter a high degree of production defects in printing; however with the development of Digital-positioning water transfer printing technology; challenges faced by conventional printing technology such as offset printing; screen printing; thermal printing could be effectively overcome.